Built in a kitchen. Backed by a wrestler.

I'm Brad Safir. I'm 16 years old, I go to Jericho High School, and I compete as a wrestler. I started Safir Hydration because I couldn't find a drink I actually trusted — one with real ingredients, no junk, and nothing hidden behind a "proprietary blend." So I made one myself.

Every bottle is hand-bottled in Jericho, NY. Every ingredient is on the label. My dad is a radiologist. My mom is an ophthalmologist. Ingredient transparency isn't just a marketing line for us — it actually matters.

This isn't a corporation. It's a 16-year-old who wanted something better and built it. Drink Safer with Safir.